The BrandAthon is on! We’ve started our 24-hour period of doing great work for worthy non-profit organizations in our local community.  We will make posts throughout the day and night to share our progress.  Stay tuned!

TUESDAY, OCTOBER 16, 2012: 24 straight hours of branding, marketing, strategizing, design and community service. That’s what Lakeland-based Madden Brand Agency is planning for its 2nd Annual Brandathon, November 8 at 8 am.

The company’s entire team of eight employees will work through the night to provide pro bono services for selected nonprofit organizations in Polk County. Deliverables will include logo redesign, branded collateral, strategic development or advertising campaigns.

“We really have a culture here about giving back,” says Michelle Ledford, director of client services for Madden Brand Agency. “We get requests for pro bono work quite often, and this gives us an opportunity to go all in with a focused effort.”
 
Fourteen projects were completed during last year’s inaugural event, with overall donations valued at $54,000. Projects included a brochure design for Volunteers in Service to the Elderly (VISTE), which provides meals and visits to seniors, and a logo design for Achievement Academy, which assists children with special needs. They also developed a donor development strategy for SPCA Florida in Lakeland. 

The company will provide a live feed with a web cam on their website and will also be posting updates to their blog and Facebook page to keep people up to date during the event.

Interested nonprofit organizations can submit an application by Wednesday, October 17, at 5 pm. Organizations must be a 501(c)3 located in Polk County and have an active Board of Directors who meets on a quarterly basis.
For more information or to submit an application, visit: http://brandmadden.com/brandathon

Writer: Megan Hendricks
Link to Original Source: 83 Degrees Media
Source: Michelle Ledford, Madden Brand Agency

Tuesday night the MBA team took a few of our favorite clients out for a night at the ballfield.  The Tampa Bay Rays took on the Chicago White Sox at home and lost by five points.  But, with luxury abounding in our box, somehow we were able to find a way to enjoy ourselves.  You can check out a synopsis of the game, if it interests you, here.

For those who preferred baseball cards to career stats, here are a few pictures.

We had a great time this year at the 2012 Polk ADDY Awards, held Saturday, March 3, at the Polk Museum of Art. We are proud to report we have won multiple awards in several catagories including 10 Golds, 6 Silver and 3 Best of Category Benny Awards. Here’s a peak at the winners:

Best of Category & Gold Addy Award Winners

TILT is a philanthropic event for USF Polytechnic. The logo is an ambigram that reads the same when “tilted” upside down.

	Cover for the ADDY winners book listing credits and descriptions of the awarded entries. The book was part of the collateral entered as a campaign that won a Gold. The book received Best of Category.
	Inside look at the winners book showing the Best of Category section designed to look like a music ranking chart.

	Compass created for LazyDays RV customers as an appreciation gift. Awarded Gold and Best of Category
	The company’s logo is painted and debossed on the lid of the wooden compass box.
	Close up of the compass detailing

Gold Addy Award Winners

Logo for Ledger Media Group, a print and digital news organization. The icon is a monogram of the initials LMG. Awarded Gold

Logo for HobNob, an online social fundraising application which is part of the Qgiv product line. Awarded Gold

	Invitation for the Lakeland Area Chamber of Commerce Annual Meeting featuring keynote speaker Senior VP of Marketing at Southwest Airlines, Dave Ridley.
	Inside of the the invitation.
	RSVP card with QR code for quicker online registration
	Photo illustration of a bag of peanuts featuring the events theme “Destination: Lakeland!”
	Cover of the event program.

	This is the invitation and the map for TILT which features silver foil, metallic ink and two varnishes—glossy and matte.
	A closer look at the varnish technique and foil stamp.

	Brochure designed for incoming students at Southeastern University.
	The brochure contained information and resources needed by the new students.
	A pull-out map gave the students an easy-to-follow guide around the campus.

ADDY Awards Event Signage – Guests came dressed as rockstars and were greeted by this banner at the entrance while “paparazzi” snapped their photos on the red carpet.

	Sign for the Cash Bar.
	Rockstars were encouraged to compete with one another on the Rock Band video game.
	Best of Category winners received a laser-engraved cowbell and a drumstick themed after the popular SNL “Need More Cowbell” sketch.

Silver Addy Award Winners

Logo for the 2011 rockstar-themed ADDY awards created and hosted by Madden Brand Agency.

2-page spread industry magazine ad featuring staff members of CMW, an engineering, maintenance and welding company.

	Website designed for SavvyWatch.com, an online retailer selling respected watch brands at reasonable prices.
	The website features a fashion guide page to assist with watch purchases based on the latest style trends.

	The “Let’s Talk” campaign for  Coldwell Banker Commercial Saunders Ralston Dantzler Realty featured a microsite designed to initiate a conversation at an upcoming event hosted by the company.
	Being well-versed in the Polk County, Florida property market gives the company credibility with their commercial clientele and prospects.
	Registering for the open house event was made easy through the online form.
	Invitees were mailed a high-quality travel mug as an incentive to attend the event.

T-shirt designed for Compassion International’s online store. Awarded Silver

We are proud to’ve had the opportunity to work with so many great non-profit organizations in the surrounding area during our inaugural BrandAthon.

One of the groups for which we completed work was VISTE – Voluneers in Service to the Elderly.  VISTE’s purpose is to provide services which enable frail elderly persons to continue living independently in their own homes, safely, comfortably, and in better health.

In need of a brochure which explained VISTE’s services to our community, they engaged us to design this piece.

What great work VISTE does for Lakeland and its elderly. We are proud to be a partner with you!  Check out the VisteBall on February 4th at Tiger Town!

It’s at this point in the journey when the giggles come in abundance, immunity to caffeine has taken over, and yawning comes more often than would be preferred. We’re talking in incomplete sentences and saying incomplete words – it’s about time to call it a night. . . or a day!

We all agree that we are looking forward to nothing more than allowing our heads to meet our pillows for a couple of hours this afternoon.  Fear not, though, for we will be back on Monday morning ready to begin presenting to the roster of recipients.

The finished products will be shown in presentations with our clients, and then will be revealed to the public.  We can’t wait to share with you the fruits of our free labor!  Thank you to everyone for your support and for keeping up with us through the night.

We consider the opportunity to have a hand in the corporate landscape an honor, by creating what we hope, is an effective, attractive, and sustaining brand for any and every organization with whom we work. We are proud to be one of the few full-service advertising agencies in the area focused on helping our clients promote their brands through an integrated mix of strategic marketing, creative design, and campaign execution.

Our team is made up of passionate, creative, and resourceful professionals with the unique knack for developing award-winning designs and campaigns for our clients. It is a privilege to see the results of our work on display and in use within the community in which we work, live and raise our families.

There is power in what we do, and we take it seriously.