To design for a brand, you have to understand it. That’s why Madden Brand Agency approaches design from a strategic angle. Many individuals or design firms can create something that looks appealing, but does it align with your target audience and leverage your brand equity? If it doesn’t, then you are wasting time and money. Break-through design begins with asking questions and results in authentic and thought-provoking promotional materials. Direct mail, outdoor, brochures, packaging, print ads and other marketing collateral are only effective when design and strategy are integrated.